![]() Not only does a PURL offer your recipients an effective way to respond, it also gives you the ability to do real-time tracking. ![]() When they visit their PURL, the page is customized with their name, contact information, or other information based on the offer and the campaign. With PURLs, you automatically generate a custom landing page for each recipient, usually with a web address that includes their name or some other personal information. Have you ever received a piece of mail, or an email addressed to “valued customer,” or some other generic greeting? The impersonal nature of being asked for your business from a company that hasn’t bothered to learn your name doesn’t exactly inspire you to continue down the sales funnel, does it? Personalized landing pages are utilized with this experience in mind, and are a solution for avoiding it when your current and potential customers interact with you online. Personalized Landing Pages: Customize Your Campaign and Track ResultsĪn increasingly important component of direct mail campaigns are personalized landing pages, or PURLs. There are different ways to track the effectiveness of your direct mail campaigns to measure their success. Seamlessly integrate your direct mail campaigns with your digital marketing strategies. Direct mail is tangible, and it gives your audience something to hold on to. Direct mail printing companies offer different customization options to make each message feel personal. ![]() Direct mail printing costs are small and provide a bigger ROI in comparison to other marketing strategies. Print marketing is considered a trustworthy media channel, and we can help you leverage this with a direct mail strategy to reach your target audience.Ĭompanies of every size choose Allegra's direct mailing services for a myriad of reasons, including: With studies showing that up to 90% of direct mail gets opened, direct mail continues to be an effective and relevant marketing strategy. ![]() Grow your sales by getting the right message to the right people at the right time with Allegra's direct mail printing and direct mail in Kennesaw, Georgia. Direct Mail in Kennesaw: Personal, Direct and Powerful ![]()
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